I am a branding, copywriting and communications professional with extensive experience working with independent beauty and lifestyle brands.  I specialize in bringing to life products that are intentional and have a distinct brand identity. I enjoy collaborating with passionate brand founders, and I focus on helping them create products that are unique, values-driven, ethical, inclusive and sustainable. 

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What I can help you with

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Copywriting 

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From product names and descriptions to web copy, I can help communicate your vision to your audience and bring your products to live. Never driven by trends, I focus on creating products that feel intentional, considered and timeless. 

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Brand Storytelling

 

Since there's a new brand on the market every single day, it's important to differentiate your brands from others and have a clear vision. Who you are and what you stand for is just as important as the products you create. I can help tell your story and give your brand a unique and distinct identity. 

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Product Research & Development 

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I started my blog in 2016, and since then, I've tried hundreds (if not thousands) of products and been a judge for multiple beauty awards. Having tested and reviewed so many products gives me a deep understanding of what resonates with customers and what gaps exist in the market, and I can help you develop your next product. 

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