From Passion to Profession: Arjun's Journey in the Beauty Industry Arjun, the owner of Considered Communications, has had an inspiring journey in the beauty industry. Growing up in Kerala, India, his passion for beauty products ignited a desire to pursue higher education in Australia. With a background in English Literature, communications, and creative writing, Arjun noticed a gap in the market for trustworthy reviews of independent beauty brands. This realization led him to start a blog called Just Ask Arjun in 2016, where he provided honest and in-depth reviews of various beauty products. Arjun's blog quickly gained a following and opened doors for freelancing opportunities with renowned brands like African Botanics and Mun Beauty. His expertise in branding, copywriting, and communications allowed him to establish himself as a trusted voice in the beauty industry. Arjun's unique selling point is his ability to bring products to life with intentional and distinct brand identities. He collaborates with passionate brand founders to create unique, values-driven, ethical, inclusive, and sustainable products. With the success of his blog and freelancing work, Arjun saw an opportunity to help independent beauty brands stand out and connect with their target audience. This led him to establish Considered Communications, a business that specializes in creative consulting, copywriting, and brand storytelling for beauty and lifestyle brands. Considered Communications aims to help independent brands establish a distinct brand identity and find their community. Arjun understands the importance of staying true to one's identity and values in a crowded market. By working closely with brand founders, he helps them uncover their unique selling points and create compelling brand stories that resonate with their target audience. One of the key services offered by Considered Communications is creative consulting. Arjun believes that a strong brand identity is essential for success in the beauty industry. Through in-depth research and analysis, he helps brands identify their target audience, understand market trends, and develop strategies to differentiate themselves from competitors. Copywriting is another crucial aspect of Considered Communications' services. Arjun's expertise in writing engaging and persuasive copy helps brands effectively communicate their values and benefits to their audience. Whether it's product descriptions, website content, or social media posts, Arjun ensures that every word is carefully crafted to capture the essence of the brand and connect with consumers. Brand storytelling is at the heart of Considered Communications' approach. Arjun believes that a compelling brand story can create an emotional connection with consumers and build brand loyalty. By understanding the brand's values, mission, and unique selling points, Arjun crafts narratives that resonate with the target audience and create a sense of authenticity and trust. Arjun's journey in the beauty industry is a testament to the power of passion and expertise. His ability to combine his love for beauty products with his skills in communications and creative writing has allowed him to make a significant impact in the industry. Through Considered Communications, Arjun continues to help independent beauty brands find their unique identity and connect with their target audience, ultimately helping them thrive in a competitive market.
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